Cookie policy

This is where we have more information about cookies and how they are used on our website, hereinafter referred to as the ‘Cookie Policy’. The Cookie Policy applies to all websites and applications managed by Bakeronline SA, Adolf Baeyensstraat 53, 9040 Ghent, Belgium (VAT BE0543469620).

When visiting our website for the first time, you will receive a pop-up requesting to agree with the way we use cookies to improve your browsing experience. Via ‘More info’ you are redirected to this Cookie Policy. By visiting our website, you agree to the way we use cookies in accordance with the Cookie Policy. However, we reserve the right to modify the Cookie Policy at any given time. In order to stay up to date about any possible modifications, we request you to consult the Cookie Policy on a regular basis.

1. What are cookies?

Cookies are small text files that are stored on your computer or other device when you visit a website. Cookies are mostly used to optimize your browsing experience, remember your actions and preferences (such as language, login details and the like) for a certain period of time. The advantage is that when you visit the website again or navigate between different web pages, you don't have to set your preferences again. In addition, cookies collect information about how the website was accessed. That way, we can improve the website's general performance with regard to speed and operation.

Cookies never work independently and are always linked to a website. Cookies never access any data located on your computer or other device.

There are several types of cookies:

  • Session cookies expire at the end of your browser session and allow us to link your actions during that particular browser session.

  • Persistent cookies are stored on your device, and they remain there when you close your web browser. The cookies can be read by the Site that created them when you visit that Site again.

  • First-party cookies are set by the Site owner, in this case, Company.

  • Third-party cookies are set by parties other than the Site owner; They enable third-party features or functionality to be provided on or through the Site (e.g., advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the Site in question and also when it visits certain other Sites.

Cookies can be disabled or removed by tools that are available in most commercial browsers. The preference for each browser you use will need to be set separately and different browsers offer different functionality and options.

2. What types of cookies do we use?

Strictly necessary cookies are essential in order to enable you to move around the website and to use the linked features. These cookies do not identify you as an individual. By refusing to accept these cookies, several features within the website will be (partially) disrupted.

Functionality cookies enhance the website's user friendliness by remembering your choices (e.g. language preference). These ensure that certain settings are customized upon your request. If you refuse to accept these cookies, this may affect the website's performance and functionality and it can limit your access to the website's content.

Performance/Analytical cookies collect information about a website's use, such as the number of visitors, the time visitors spend on certain pages and possible error messages. We use Google Analytics for this (How Google collects and processes your data can be found here). These cookies do not identify you as an individual, but help us to improve your browsing experience.

Advertising cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Social networking cookies are used to enable you to share pages and content that you find interesting on our sites through third party social networking and other websites. These cookies may also be used for advertising purposes. However, without these cookies, certain functionalities (like sharing pages and content through third-party social networking and other websites) may become unavailable.

3. How can you manage your cookies?

Most browsers accept cookies automatically. You can set your browser so that you receive a notification before any cookies are placed or so that cookies are prevented from being placed. Refer to the following links for more information about browser settings:

Google Chrome

Internet Explorer

Mozilla Firefox


Keep in mind that changing the settings might cause the website to no longer function as expected or in a complete way.

If you are using several devices to visit a website, you must ensure your cookie preferences are set for the browsers on each device.

Refer to for more information about managing cookies.

In addition, you can use the following websites to choose from which companies you no longer wish to receive cookies: and

4. What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a site. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our sites or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our sites to another, to deliver or communicate with cookies, to understand whether you have come to our sites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

5. Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our sites. These companies may use information about your visits to this and other websites in order to personalize content, and provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by their using cookies or web beacons to collect information about your visits to our sites and third party. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.